Silversurfers is the largest online community for the over 50s generation. Launched in January 2014, it boasts +850,000 Facebook members, 250,000 website members and up to 300,000 monthly website visitors.
Pixxels has been supporting Silversurfers since its beginnings, as Silverhairs. Since 2014 we have been responsible for it’s brand relaunch as Silversurfers, marketing literature, designing and developing their website Silversurfers.com and helping it grow to encompass over 8,000 articles covering subjects ranging from health and finance to technology and lifestyle, lively Forums, Chat rooms, Showcase with members posting up photos, poems and short stories and Speakers Corner where posts are added to which members vote and comment on.
Further development of the Silversurfers website included a discounts and special offers section, integration of finance and insurance products and also a holidays booking engine.